Marco Rubio

Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.

Most years, Iowa’s top exports are corn, tractors and pork. But on Feb. 1, 2016, the Hawkeye State’s chief export was drama. The two weeks preceding an election are crucial for so-called “get out the vote” efforts. So, with email as our guide, let’s see what can be learned by those who fared well at the 2016 Iowa caucus.

A lot has changed since 2012 (let alone 2008), and those running for president have many options for reaching various constituencies. One thing that hasn't changed is the importance of email, which remains the primary means of communication for those seeking the White House.

Online protests on Wednesday quickly cut into Congressional support for anti-Web piracy measures as lawmakers abandoned and rethought their backing for legislation that pitted new media interests against some of the most powerful old-line commercial interests in Washington. A freshman senator, Marco Rubio of Florida, a rising Republican star, was first out of the starting gate Wednesday morning with his announcement that he would no longer back anti-Internet piracy legislation he had co-sponsored. Senator John Cornyn, the Texas Republican who heads the campaign operation for his party, quickly followed suit …

With the dust beginning to settle after Election 2010, now is a good time to take a look at the role direct mail played in how the parties and candidates raised money and turned voters out to the polls ... or not. As with every election, there were new movements and people wrestling for power, but the mail they sent was, with very few exceptions, pretty traditional.

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