From cold calling and cold emails to follow-up communications techniques ... and responding to clients who open the door, most sales reps are practicing "best practices" that are, in reality, the worst. But they keep on keepin' on. Are you sabotaging yourself by copying what most sellers do? If yes, I'm not here to blame you. Because the truth is you probably don't know of the below options.
The automation of fake sincerity destroys your credibility. Can we agree on that? Whether you're dating or trying to influence a new customer, fake sincerity is deadly stuff. Yet mainstream social selling (marketing) software roars forward — violating LinkedIn's terms and conditions, and every ounce of what Dale Carnegie taught us about winning friends and influencing people.