Marc S. Pritchard

Heather Fletcher is senior content editor with Target Marketing.

When P&G’s Marc S. Pritchard speaks, marketers listen. And ad creativity is his latest call to action for marketers absorbing every word emanating from the mouth of the chief brand officer for the behemoth advertiser, Procter & Gamble.

Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels.

Brands must take a stand on societal issues, because consumers now expect it, says Marc S. Pritchard, chief brand officer at Procter & Gamble. Considering the words from the public face of the largest advertiser had a sweeping effect last year on digital marketing — directing brands, agencies and vendors alike to clean up their acts — some marketers may see his latest comments as a call to action.

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