Maggie Nelsen

To stand out among the myriad of mail prospects receive every day, direct mailers need to touch a compelling nerve for each recipient. What better way than to get personal? Obviously, getting too personal can be downright dangerous. Prospects may get a little nervous if they feel a company knows too much. But everyone likes to be approached personally, instead of with a sales pitch. With that in mind, Omaha, Neb.–based manufacturer, marketer and distributor of premium steaks, red meats and gourmet foods Omaha Steaks recently sent out a package with a more personalized feel than its standard control (Archive code #355-171626-0801C). Traditionally, Omaha

To stand out among the myriad of mail prospects receive every day, direct mailers need to touch a compelling nerve for each recipient. What better way than to get personal? Obviously, getting too personal can be downright dangerous. Prospects may get a little nervous if they feel a company knows too much. But everyone likes to be approached personally, instead of with a sales pitch. With that in mind, Omaha, Neb.–based manufacturer, marketer and distributor of premium steaks, red meats and gourmet foods Omaha Steaks recently sent out a package with a more personalized feel than its standard control (Archive code #355-171626-0801C). Traditionally, Omaha

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