Maggie Gyllenhaal

Heather Fletcher is senior content editor with Target Marketing.

Swim boxers. During a recent conference call, a senior-level marketer who shall remain nameless tells a group of marketers and me that he's working next to the pool during his vacation. Therefore, he says, he's dressed for the role he'll be using during the majority of the day. This marketer isn't much different from his audience, which is filled with businesspeople and consumers who are no longer chained to offices and cubicles with desktop computers.

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