M.J. Anderson

M.J. Anderson is CMO at multichannel marketing firm, Trekk, Inc.

Heather Fletcher is senior content editor with Target Marketing.

Marketers may soon be taking orders from one master — the thumb. Mobile is already involved in the majority of shopping decisions and within five to 10 years, all shopping will occur on mobile devices, says research released last week by Facebook IQ.

There's been a lot of talk about augmented reality (AR) lately. We've all seen the great examples from companies like Ikea and heard the buzz about Google Glass. But still some marketers call AR a gimmick. They liken it to the buzz a couple of years ago about QR Codes. While QR Codes offered marketers a way to move audiences from a print piece to a digital call to action, AR fundamentally changes the way we interact with audiences.

For a taste of the marketing intelligence offered at InterACT, here are three integrated marketing ideas that sprang from the closing session: "45 Integrated Marketing Ideas (That Work!) in 45 Minutes." It featured top experts M.J. Anderson, CMO of Trekk Cross-Media; Andrew Kordek, Co-Founder & Chief Strategist at Trendline Interactive; and Jon Otto, CEO of Visions, Inc.

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