Lynn Gavett

By Lisa Yorgey The pursuit of good health is as universal as the common cold. So when Rodale's book division identified the opportunity international markets held, it choose a product with widespread appeal—"The Doctors Book of Home Remedies." Its plan: to build off its U.S. success, market by market. The Embarkment The rule of thumb in international direct marketing is if a product does well in the United States, it will likely do well overseas. This made "The Doctors Book of Home Remedies" an ideal product to launch into global markets because it had already sold more than 12 million copies in the United

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