Luis Antezana

Heather Fletcher is senior content editor with Target Marketing.

New, ad-free Facebook competitor Ello is seemingly being greeted with skepticism by marketing insiders, mainly because Google+ couldn't usurp Facebook, niche sites didn't displace it and users' privacy concerns aren't stopping "1.32 billion monthly active users as of June 30, 2014" from networking there. These criticisms aren't stopping Ello from having "tens of thousands of people on a growing waiting list" who want to join the invitation-only site, still in beta, that is so new it has a privacy policy dated June 20, 2014.

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