Lon-Given Chapman

Heather Fletcher is senior content editor with Target Marketing.

When marketers start direct mail campaigns, they might as well shout, “Show me the money!” That’s because the channel’s advocates say they will soon be seeing dollar signs, much like Cuba Gooding Jr.’s character in “Jerry Maguire.” Also, while Cameron Crowe didn’t pen the phrase “target, personalize, track,” those are the keys to direct mail conversions that read like the screenplay to effective marketing strategies in this channel.

Patients in the ER are getting mobile ads from law firms that notice when the consumers are there and cancer patients are receiving marketing about pharmaceuticals that can target their specific genetic codes. How much data is too much, creating TMI healthcare marketing? Here are two tips to help healthcare marketers navigate that regulatory minefield.

More Blogs