Lois K. Geller Direct

Tips on How to Make Ads Irresistible! By Lois K. Geller Direct response print advertising is overdue for a comeback. With so much attention going to online direct marketing, off-the-page advertising has taken a back seat. That means many magazines are running fewer ad pages and are willing to negotiate on rates. When was the last time you tested off-the-pag ads? Direct response ads can be a good place to test offers before you test a direct mail campaign—especially if you can get an A/B split. Following are tips on getting the most from your direct response advertising. Wow Them with a Powerful

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