Lois Geller Build

By Lois Geller Build your marketing strategy around the customer's perspective. Not long ago, when you drove through the American countryside you saw tall, windowless buildings, usually attached to barns. They are called silos and farmers used them to store grain. You don't see many grain silos anymore. They disappeared because there are better ways of storing silage to make it more accessible. But silos do still exist in offices: vertical organizational structures—fiefdoms, really. These silos need to go, too. They're too inaccessible, and silo A never has the foggiest idea what silo B is up to. Recent Silo Experience A few

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