Lisa Yorgey Domestic

By Lisa Yorgey Domestic mailers are not suffering rising postal costs alone--the cost to mail internationally also has risen. However, mailing fewer catalogs and doing so less frequently is not the only way to curtail expenditures. John Michell of Johnson and Hayward shares a few tips on how U.S. catalogers mailing overseas can cut costs. * Use polywrap instead of envelopes to enclose your catalog. This will reduce the weight of a mail piece. * Mail two catalogs at the same time. This will certainly work if you have two related books, such as a clothing catalog and a home accessories catalog. Since

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