Lisa Riley

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

When Forrester was faced with COVID-19 and how to move forward with its flagship Summit 2020 — an annual gathering of sales, marketing, and product leaders — the company decided to turn the Summit into a four-day paid virtual event in early May.

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