Lisa Maska

By Tracy A. Gill Founded in 1995 by actress/singer Bette Midler, the New York Restoration Project (NYRP) strives to "reclaim, restore and develop under-resourced parks, community gardens and open space in New York City." In early 2004, when NYRP's long-standing control needed a little revitalizing of its own, the nonprofit took a cue from its talented founder and developed a mailing that lets its work take center stage. The result was a 6" x 91/2" invitation-style package that uses its letter, freemium and reply form to feature NYRP's success stories and illustrate how prospects can be part of this landscaping renaissance (Archive code

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