Linda Woolley

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
Heather Fletcher is senior content editor with Target Marketing.

The Direct Marketing Association (DMA) released its "Quarterly Business Review" (QBR) for the fourth quarter of 2013. … The study shows confidence in data-driven marketing (DDM) at its highest level ever, with nearly 78 percent of respondents saying they're confident in the practice of DDM and its prospects for future growth. Contributing to this confidence is the growth of digital channels, of which data is a vital driver.

"What most of you don't know, or are just beginning to realize, is that a much greater and more immediate threat to your privacy [than NSA data collection] is coming from thousands of companies you never heard of in the name of commerce." That's how "60 Minutes" began a supposedly unbiased report on the practices of marketing "data brokers" that aired on Sunday, March 9. The piece featured an interview with Federal Trade Commissioner Julie Brill, who claimed marketers keep personally identifiable "dossiers" on all individual citizens

The Direct Marketing Association (DMA) called on policymakers to do whatever it takes to preserve and protect the value of data on Tuesday. DMA's Data-Driven Marketing Institute (DDMI) convened policymakers, industry thought leaders and the press at the National Press Club in Washington, DC, to celebrate the recent release of its first major academic study, entitled "The Value of Data, Consequences for Insight, Innovation and Efficiency in the U.S. Economy," and to discuss the implications of regulating the Data-Driven Marketing Economy.

Exhale, just landed from a jam-packed Direct Marketing Association DMA13 conference ... You have to hand it to New Zealanders. For two years' running, that nation's marketing practitioners have nailed a Diamond ECHO from the Direct Marketing Association's International ECHO Awards, which were presented last week during DMA13, the association's annual conference in Chicago.

The Direct Marketing Association (DMA) honored both LinkedIn and T-Mobile with DMA’s 2013 Marketer of the Year Award at a ceremony held during DMA2013  in Chicago on Oct. 15. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community. This year, DMA presented the award to both companies for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.

August 6 marked the mid-point of summer—so now we're closer to summer's end than summer's beginning. It's as if all the back-to-school advertising wasn't enough to have us looking forward (except perhaps for schoolchildren). In the world of data-driven marketing, my mailbox reminded me this past week, too, that fall is just around the corner: I received a DMA2013 conference brochure mailer

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