Smile! Dentists make a promising market for anyone targeting entrepreneurs or medical professionals. There are more than 228,000 dentists in the U.S., according to the American Dental Association (ADA), and their incomes tend to start at more than $100,000 and reach more than $200,000 later on, particularly for specialists.
If you're looking to market to hip, influential youngsters, ride the wave to surfers. They tend to be affluent—after all, living near the ocean isn't cheap—and they represent the elusive young male demographic.
The industry almost lost one of its brightest direct marketers to the field of journalism. A recession redirected IBM's Pamela A. Evans into communications and marketing—the launchpad for a dynamic career that has brought her to the forefront of the industry's current evolution.
They're the people who are in charge of buying everything in a university, office complex or government building-from the carpeting to the furniture to the heating system. They're facility managers, and they're the perfect market for anyone selling any product that goes in a building.
If you want to market your product or service to thousands of people, you can take the path of intense advertising to reach those people one by one—or you can reach out to those whose jobs give them the buying power of thousands. Meeting and event planners have influence far beyond their numbers, and if you can make the right connections, they’ll make the sales for you. Meeting the Meeting Planners The U.S. had 51,000 meeting and convention planners in 2006, according to the Bureau of Labor Statistics, and that number is projected to grow by 20 percent over the next decade, reaching 61,000
Sure, we all like food. We all enjoy a Sunday pancake breakfast or a glass of red wine with a bit of chocolate. But foodies are a whole class unto themselves. They can tell you what grade of syrup is on those pancakes (preferably grade B), and they know what region the wine came from.