Linda C. Ireland Channel

Linda Ireland is a principal and co-owner of Aveus, a company that helps clients with business strategies, branding, marketing and interactive challenges from a customer point of view. She can be reached by phone at (612) 395-5100 or email.

Building the ideal customer experience By Linda C. Ireland Channel integration is a bit like customer relationship management—for every 10 people who discuss the idea, there are 15 definitions of what it is. And while integrating your channels generally sounds like a good idea, you may be struggling to define exactly why and how it can work for you. Channel Integration From Your Customer's Point of View It's easy to think integrating channels is about connecting all the places you sell your product or service—a Web site, catalog, land-based retail, resellers, etc. But let's look at channel integration from your customer's point

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