Linda A. Woolley

Heather Fletcher is senior content editor with Target Marketing.

“In the fast-paced environment of direct marketing in 2014 and beyond, the best role for a trade association is to protect our self-regulation status—which is a privilege, not a right,” says Thomas J. Benton, interim CEO/COO of DMA. “That means guiding the industry in protecting consumers and the responsible use of data, helping consumers get the right offers and services in the right channels to power their digital lifestyles

The Board of Directors of the Direct Marketing Association (DMA) today appointed Thomas Benton as Interim CEO/COO and Jane Berzan as Interim President. Benton and Berzan have both been intimately involved in leading the implementation of DMA's strategic plan, as well as current initiatives and ongoing operations. Benton currently serves as COO and Berzan serves as SVP of programs, marketing and events. This transition follows Linda A. Woolley's announcement to resign her role as President and CEO.

The Direct Marketing Association (DMA) expressed disappointment following the introduction of the "The Data Broker Accountability and Transparency Act of 2014" (DATA Act), a bill that would stymie the responsible use of data across the entire data-driven marketing economy, stifle innovation and ultimately hurt consumers.

The Data-Driven Marketing Institute (DDMI), an initiative of the Direct Marketing Association (DMA), today announced the results of a ground-breaking study quantifying the value of the Data-Driven Marketing Economy (DDME). DMA President and CEO Linda A. Woolley unveiled the report, entitled "The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy," during her opening address at DMA2013, The Global Event for Data-Driven Marketers.

If "data-driven marketing" could sport a manufacturer's label, it would be "Made in America," says Linda A. Woolley, the president and CEO of the Direct Marketing Association (DMA). But that's not the only reason U.S. legislators should support the practice, rather than trying to pass laws that will "muck around" with the industry that generated $156 billion in revenue and funded more than 675,000 jobs in 2012, she says, quoting statistics from research DMA released on Monday at DMA2013 in Chicago.

The DMA has announced the appointment of Peggy Renken Hudson as senior vice president, government affairs. Hudson brings to DMA a broad and powerful policymaking network, the ability to build coalitions and strategic alliances. She has successfully led lobbying on a number of initiatives, including three comprehensive energy bills, a bill supporting the Alaska Gas Pipeline, legislation on highway and airport construction, and legislation to increase the deductibility of small business health insurance costs

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