Lincoln Murphy

Matt Shanahan is the CMO at Seattle, Wash.-based Azuqua. He has nearly 30 years of experience in the technology industry, ranging from Accenture to startups. He is a proven entrepreneur as the VP of product marketing and management for Documentum from startup through initial public offering and most recently as co-founder and SVP of strategy for Scout Analytics.

These days, the term “customer success” seems like the holy grail for determining a CMO's (and his or her team’s) contribution to a company — and for good reason. If a company can achieve true customer success, and continue improving the customer’s experience with its brand, there lies the key to long-term profitability and growth.

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