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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I remember visiting a very wealthy friend who had a splendid estate right on the water in Marblehead, Mass. The path from the house to the tennis court went through a stand of pine trees where a collection of tiny gravestones lined the walkway. It was a pet cemetery—the burial ground for family dogs and cats going back to the 19th century. Pet owners become deeply attached to their animals, and the joint suicide of a childless couple in India over the passing of a beloved canine may be extreme, but entirely believable. “Puppy” was very likely the only family they felt that they

The End of Media Decorum March 14, 2006: Vol. 2, Issue No. 20 IN THE NEWS Scandal minister Profumo dies at 91 John Profumo, the man at the centre of the most notorious political sex scandal of the 20th century, has died at the age of 91 after suffering a stroke. Profumo, who spent four decades atoning for his disgrace, died peacefully at about midnight last night surrounded by his family, a spokesman for London's Chelsea and Westminster Hospital said. He had been admitted to hospital two days earlier. —The Independent, (UK), Online Edition, March 10, 2006 John Profumo, the central

By Alicia Orr Suman Young children, ages 5 to 9, numbered more than 20 million in 2000. Add in their slightly older siblings, and you have a market of more than 41 million children age 14 and younger, according to the U.S. Census Bureau. It's a lucrative market, too. Moderate income families spend $160,600 on average, raising a child from birth through age 17, the U.S. Department of Agriculture reports. A good portion of that expenditure happens during the elementary school years—a time of rapid physical and emotional growth for young children. Just think of all the toys, books and clothing kids consume

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