We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! We are delighted to be receiving such an honor alongside this year's impressive lineup of individual honorees (including a Golden Apple!).
The more things change on Target Marketing's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues to plummet; the U.S. Postal Service reported a drop just shy of another billion pieces for the third quarter of its 2010 fiscal year. So with increasingly less First-Class and Standard Mail in circulation, what do consumers find in their mailboxes these days?