Lianne Wade

Lianne Wade is the Vice President and Account Director of the Westwood, Mass.-based Wilde Agency, an award winning integrated marketing agency that specializes in understanding and utilizing the science of human behavior to drive superior results for their clients.

Customer engagement is integral to building loyalty. Customers are in the driver’s seat. They have high expectations and are more empowered than ever in the purchase journey; influencing others, including brands, to meet their specific needs and behaviors. We are living in a social media and mobile world, and are surrounded by messages 24/7.

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