Leslie Goldstein

Heather Fletcher is senior content editor with Target Marketing.

Coffee and shampoo. Or maybe caffeinated shampoo. Direct mailers can send all kinds of product samples to consumers, and he thinks they should, says USPS Direct Marketing Specialist Leslie Goldstein in the e-newsletter he sent out on Tuesday.

As much as direct mail marketers hear the point hammered home that their messages always need to be relevant to their audiences, some are still not listening, according to USPS Direct Marketing Specialist Leslie Goldstein.

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