Leslie Berry

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

The average, and above average, college sends out static mailers and brochures to prospective students. When a response comes back in the BRE, the folks in the office of admissions have to frantically input data before sending more relevant material and hopefully nudging the prospect closer to choosing their college. It can be a tense and time-consuming process for both college and prospective student alike—as well as a costly one for the college.

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