Lee Simonson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Occasionally a story appears in the media that’s out of Jimmy Breslin’s classic novel (and later a film) “The Gang That Couldn’t Shoot Straight.” Three goofballs tried to sell Coca-Cola Co. trade secrets to PepsiCo. Inc., and Pepsi alerted the feds. It’s a delicious tale of an FBI sting, $30,000 cash stuffed in a Girl Scout cookie box and a test tube containing a sample of a new Coke drink. This emphatically is NOT the way to do corporate research. At the end of this story are links to The New York Times and Washington Post accounts of this nutty saga. They may require (free) registration. On

More Blogs