Lawrence M. Kimmel

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Lawrence M. Kimmel has stepped down as CEO of the Direct Marketing Association, effective immediately. Kimmel, who has led the trade association since August 2010, was given a three-year contract at the time of his hire. Kimmel will take on the title of president emeritus of the DMA and will serve in a senior advisory capacity. Linda A. Woolley, the DMA's executive vice president of Washington operations, will serve as interim CEO while the organization considers its leadership options.

In the interview process for Target Marketing magazine's January cover story, "The Big Qs of 2012," we asked our expert panelists what they foresee being the biggest headaches for direct marketers this year. Several of them declined to answer, but those who did answer offered these warnings:

With the New Year here, Target Marketing spoke with industry experts about a number of issues, from cross-channel communication to consumer privacy, to discover what marketers need to focus on in 2012.

The Direct Marketing Association (DMA) and Google last evening hosted a networking reception for Boston area business leaders to share how online direct marketing tools have helped grow their businesses. The event, held at Google's Boston headquarters, was planned in conjunction with DMA2011, DMA’s annual must-attend industry conference for direct marketers around the world.

The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer of AAA, will be CAM’s Executive Director reporting directly to DMA’s CEO, Lawrence M. Kimmel; ensuring that full DMA resources are available to support CAM’s success.

The Direct Marketing Association announced today that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010.

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