Laurine Garrity

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at

Trust is an important component to building lasting relationships with your customers. Brand-builders need to spend time thinking about how trust is built (to woo new prospects), how it can be further strengthened (to increase market share) and how it can be lost (to 
proactively prevent!).

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