Laura Simkins

One of the best things a direct mailer can do to help craft the most effective direct mail campaign is give the copywriter a sample of the product so said copywriter can personally study it and understand its benefits. But what if you have no samples to offer?

One of the best things a direct mailer can do to help craft the most effective direct mail campaign is give the copywriter a sample of the product so said copywriter can personally study it and understand its benefits. But what if you have no samples to offer?

Everyone’s heard the saying, “The customer’s always right,” and that has never been more true than today. The freedom the Internet has brought to consumers—search, social media, etc.—allows them to dictate their own shopping experiences. That means it’s vital for marketers to gain trust and build relationships in their communications if they have any hope of nabbing sales.

More Blogs