Laura Holloway

Sometimes the best way to sell a product is to give someone a free sample. This method has certainly worked for U.S. Diary, a company that provides personalized monthly planners, as well as desk diaries and executive gifts. U.S. Diary, one company out of many under the umbrella of parent company Executive Greetings, sends out a 71/2" x 11" package asking prospects to purchase a supply of 2001 Monthly Planning Guides to use as thank-you gifts for clients or employees (104USDIAR0800). The textured cover of the planner is stamped with a gold foil imprint of the logo of your choice, as well as company

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