Laura Atkins

Heather Fletcher is senior content editor with Target Marketing.

While marketers adjust to the merging of social networks and email platforms, they should keep an eye on the new messaging option from one of the biggest social media companies around—Facebook Messages debuted on Nov. 15.

Direct marketers are waiting to see what Facebook's new messaging platform and associated email addresses mean to them before spending time and money on related campaigns. But social email strategies are already being considered by everyone from email service providers to marketing consultants. They believe social email should absolutely be taken seriously—right now.

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