For over 15 years, Laura Atkins has been helping companies get their emails to inboxes. And she has a few "words to the wise" that every emailer needs to hear.
A quick roundup of a few virtual show sessions that will really hone in on the copy, creative and design aspects of email marketing.
While marketers adjust to the merging of social networks and email platforms, they should keep an eye on the new messaging option from one of the biggest social media companies around—Facebook Messages debuted on Nov. 15.
Direct marketers are waiting to see what Facebook's new messaging platform and associated email addresses mean to them before spending time and money on related campaigns. But social email strategies are already being considered by everyone from email service providers to marketing consultants. They believe social email should absolutely be taken seriously—right now.