Larry Kimmel

Heather Fletcher is senior content editor with Target Marketing.

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

I've heard it said, and I believe it, that the consumer has gone "omnichannel" on us. As customers have taken all the power in which brands they choose to interact with, we've awakened to find ourselves in a world where we—the brands and the marketers behind them—need to be everywhere the customer is. Digital created a real-time, on-demand environment where communities could easily tap and share knowledge. There is a collective intelligence there that, in tandem, empowers individual customers who use it. The result has affected all channels

At the end of her first day as acting president and CEO of the Direct Marketing Association, Linda A. Woolley sat down on Wednesday for an interview with Target Marketing magazine. Woolley, whose title on last Tuesday was executive vice president of Washington Operations, made it clear immediately that she's not stepping into Larry Kimmel's shoes. First of all, the former DMA leader wore men's shoes and she wants to wear her own to walk in as perhaps DMA's first female president and CEO.

The Direct Marketing Association (DMA) announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as president emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations Linda Woolley will become the organization's acting president and CEO. During his tenure, Kimmel was instrumental in enhancing DMA member value, transforming the organization's core economics and building community enthusiasm for the direct marketing discipline.

NEW YORK—The Direct Marketing Association (DMA) today announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA Executive Vice President of Washington Operations, Linda Woolley, will become the organization’s acting President and CEO.

The Direct Marketing Association's annual June conference has been rapidly evolving of late, morphing in 2010 to the online-focused Digital Marketing Days from an earlier, direct mail-focused incarnation as DM Days. This year, the conference and expo was yet again rebranded. All for One: The Integrated Marketing Summit featured several sessions examining how to link on- and offline channels.

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