Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
Today, I'll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we've moved beyond just doing SEO to kicking some major online marketing butt and I'd love to show you the lessons we've learned in the time it took to get here. Hopefully you can cut your own learning curve and get right to it! Rockin' SEO and the company no one knows: WordStream's website launched late in 2008
If you buy ads on Google, you may soon be a mobile advertiser—whether you like it or not. And you could be paying for the privilege. Google just announced that it is "enhancing" and "upgrading" AdWords for a world where people increasingly use mobile devices. The changes will take place by the middle of this year. In fact, Google is eliminating some ad-targeting capabilities—in particular, the ability to target specific mobile devices like tablets. In addition, it won't be possible to run strictly mobile-only campaigns in the future. Instead, all campaigns will run on both desktop and mobile, according to
Google is now making $3 billion a month in advertising — the majority of which comes from little text ads next to search results. You might wonder how that’s possible, and who’s spending that much money on search ads. The answer, according to Larry Kim — the founder of a company that sells software to analyze text ad campaigns — is in industries where a customer is worth a lot of money over the long-term.