Larry Eichel

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

A Media Tragedy of Tectonic Proportions Jan. 10, 2006: Vol. 2, Issue No. 2 IN THE NEWS Donald Dawson, 97, Dies; Master of Truman Whistle-Stop Donald S. Dawson, who as a presidential aide marshaled Harry S. Truman's crucial whistle-stop tour in the 1948 election campaign and who later had a long career as a Washington lawyer, died on Sunday at his home in Bethesda, Md. He was 97. —Wolfgang Saxon, The New York Times, Dec. 29, 2005 Joy Turns to Heartbreak as 12 Miners Confirmed Dead Only One Lives as Initial Reports of Multiple Survivors Prove Wrong TALLMANSVILLE, W.Va. (Jan. 4) -

By Denny Hatch The Color of Her Underwear I get the sense that U.S. direct marketers find the European Union's paranoia over privacy and the highly restrictive, bureaucratic rules over what data can and cannot be used for to be a monumental nuisance that gets in the way of doing business. However, the European fear of privacy loss is very real, harking back to Germany in the 1930s and the Nazi persecution of Jews and gypsies. Despite the fact that we saved their bacon in World War II, Europe has every reason to distrust American technology. Edwin Black's new book, "IBM and the

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