Lara Logan

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

On June 6, 2006, I devoted these pages to the tectonic change in the CBS Evening News. The piece was titled “WOMEN TAKE OVER AT LAST! With Couric and Logan on Board at CBS, Maybe the Evening News Will Come Alive.” With CBS paying Couric $15 million a year and spending $2.9 million for a new set, I had high hopes that she and her electric, articulate chief foreign correspondent, Lara Logan, would bury their tedious male competitors. Alas, a year later the program is moribund, with lower ratings than those garnered by temporary anchor Bob Schieffer. In a fascinating 6,300-word analysis of Couric—including

Indra K. Nooyi’s appointment as CEO of Pepsi is a mighty achievement. She joins one of the most exclusive—and pathetically small—clubs of women in the world, those running Fortune 500 corporations: Patricia Woertz, Archer Daniels Midland Co., No. 56, revenue: $35.94 billion. Indra Nooyi (as of Oct. 1), PepsiCo Inc., No. 61, revenue: $32.56 billion Brenda Barnes, Sara Lee Corp., No. 111, revenue: $19.73 billion Mary Sammons, Rite Aid Corp., No. 129, revenue: $16.82 billion Anne Mulcahy, Xerox Corp., No. 142, revenue: $15.7 billion Patricia Russo, Lucent Technologies Inc., No. 255, revenue: $9.44 billion Susan Ivey, Reynolds American Inc., No. 280, revenue: $8.26 billion Andrea Jung, Avon Products Inc., No. 281, revenue:

For the last 50 years television news has been the same—men, men, men. From 1949 to 1956 we were treated to the “Camel News Caravan”—a 15-minute news summary hosted by John (“I’m glad we could get together”) Cameron Swayze, who always had an ashtray on his desk and a sign with the sponsor’s logo. This was followed by 15 minutes of Perry Como or Pinkey Lee. Swayze was ousted in October 1956 to make room for the Huntley-Brinkley Report (“Goodnight, Chet; Goodnight, David. And goodnight from NBC News”). These days, the news on the three networks is a tedious and interchangeable compendium of all the

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