Kylie Jenner

Heather Fletcher is senior content editor with Target Marketing.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status? Quizzing my Gen Z college students about brands they’re loyal to and brand influencers, I find that they’re more focused on social media and peers than they are on advertising and celebrity endorsers.

Influencers brands need to know are ones who could help them with their marketing. But the others they must learn about are the ones who are so influential, they could damage their brands with a single post on social media. That’s why Digital Third Coast studied the latter and found 24 such influencers.

Leave it to members of the Kardashian-Jenner family to be in the news again for self-promotional antics. In this episode of "What Were They Thinking?" Melissa shares what she really thinks about Kendall and Kylie Jenner's "vintage" T-shirts that rip off photos of rock and rap icons, and reminds marketers what happens when brands and likenesses are appropriated.

Jing Leng and her husband, technologist Brian Li — CEO of the Voguery Group — decided to digitally aggregate as many high-end fashion brands as they could through their shopping destination, ModeSens.com, in January 2015, in an effort to optimize shopping for the luxury fashion buyer.

Blue hair. Chucks. Jellies. “One-size-fits-most” shirts. Everywhere I go lately, I can’t escape the ’90s. As Hootsuite and BuzzFeed listicles show, nostalgia sells. And marketers know it’s not just Gen Xers buying it.

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