Krystal Overmyer

Heather Fletcher is senior content editor with Target Marketing.

Even financial institutions whose leaders recognize the need for content marketing can still get it wrong — housing the content only on the bank site and leaving it filled with jargon that consumers, at worst, may not understand and, at best, may not want to read.

Marketers are getting this one right, says Joel Book, principal of marketing insights for the Salesforce Marketing Cloud. Video is the top conversion option for content marketing, he tweeted on Monday. The Aberdeen Group research he cites states: “Video, at its heart, is about delivering informative and/or entertaining experiences.

Think of it as the new programmatic ad. Facial recognition in advertising is here to stay. Consumers walking past billboards can now see and hear real-time, personalized marketing based on their genders, ages and even moods. Transparency Market Research forecasts the global market for facial recognition as reaching nearly $2.7 billion by 2022.

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