Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
A mammoth financial services marketer is taking the idea of human oversight on its ad runs to heart and to the bank. Recently, JPMorgan Chase began restricting the ads it runs on YouTube to a “human-checked” list of 1,000 channels, due to discovering its marketing was appearing next to videos promoting hate speech and terrorism, reports the New York Times on March 29.