Krill Popov

A recent poll of e-mail marketers suggest that eight out of 10 of them consider deliverability issues to be a major concern, yet only one out of 10 classify increasing their deliverability rates as a high priority, according to the May 2007 whitepaper, Best Practices For Email Delivery, from Montreal–based Cypra Media. Of course, subpar delivery rates hurt e-mail marketers’ ROI, but there are measures that marketers can take to remain competitive. #1 Reality Check: 80 Percent is NOT 100 Percent Marketers tend to focus on factors they directly control, such as creative content and data managements, and often consider deliverability rates as an

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