Kirstie Alley

For marketers working to provide a seamless cross-channel customer service experience, click-to-call technology provides one more tool to help achieve company goals. The technology allows consumers to click a button embedded in a Web page or e-mail to connect with a company’s customer service representative. After the user clicks, customer service representatives either are reached using Voice Over Internet Protocol (VOIP) or users are prompted to type their phone number and request an immediate phone call. This enables marketers to service Web customers without forcing them to abandon their Web sessions. In addition, the technology allows marketers to monitor when users switch from Web

Dieters: The Skinny on Weight Conscious Consumers Irene Cherkassky No pun intended, but weight loss is a big concern throughout the United States. According to the Centers for Disease Control and Prevention, as many as 30 percent of Americans 20 years of age and older—some 60 million people—are obese. The percentage of overweight young people also has increased exponentially, tripling since 1980. Currently, 16 percent of teens aged 6 to 19 years are considered overweight. And, since being overweight or obese can lead to serious health problems, many Americans now actively are fighting the battle of the bulge. The Scope of the

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