Healthcare marketing is one of the most regulated verticals in the profession. So hearing horror stories about misleading influencers in the space strikes fear among brand leaders who know they can be sued when sponsorships go awry. Here are four tips so healthcare brands use influencers well in their marketing mixes.
Influencers brands need to know are ones who could help them with their marketing. But the others they must learn about are the ones who are so influential, they could damage their brands with a single post on social media. That’s why Digital Third Coast studied the latter and found 24 such influencers.
Getting started in influencer marketing interests CMOs, but scares them, too. So here are four easy influencer marketing tips to get started in the social media milieu.
B2B customer reviews are a product research priority for 49% of buyers, finds a recent study. While product demos are still the No. 1 information source for B2B customers, product reviews are escaping their B2C categorization and influencing B2B purchases left and right.
Unlike other marketing techniques that old-timers railed against as they emerged, no one’s saying influencer marketing should go away. But marketing insiders are saying to pay attention to results and decide if Kim Kardashian and her ilk are worth their astronomical fees.
Meet Julie Cohn. She’s a travel expert who operates a popular website and writes for another. She’s not a big-time celebrity like Kim Kardashian.