Kim Kardashian West

Heather Fletcher is senior content editor with Target Marketing.
Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo. Reach him at

Unlike other marketing techniques that old-timers railed against as they emerged, no one’s saying influencer marketing should go away. But marketing insiders are saying to pay attention to results and decide if Kim Kardashian and her ilk are worth their astronomical fees.

Kim Kardashian West "ignites controversy" with a Virgin Mary candle. This seems like a major brand awareness campaign. That may not sound like it makes sense, as Kim K. is angering many people. But in the school of any publicity is good publicity, which brands like Urban Outfitters, Zara and Nordstrom may have graduated from recently with their controversial products, Kim K. is taking it to the highest level.

Kim Kardashian West made her first public appearance of 2016 to celebrate Hakkasan Nightclub’s third anniversary. Her appearance at 1 a.m. on a Saturday in April is part of the nightclub’s commitment to regularly wowing club-goers — but not all of it. Enter personalized emails.

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