If you aren't using all your digital assets for SEO, you are missing opportunities. In this webinar, we discuss: How to decide on video content, as well as other forms of content; the optimal ways to promote that content across the regular web; social media to improve your chances of ranking; and more!
Working with customer feedback and reviews is an essential word-of-mouth skill. More and more customers are embracing the opportunity to become amateur critics, and each day this collective voice gets a little louder.
Donny and Marie Osmond, sibling stars of one of my favorite TV shows when I was a kid, proclaimed that she was “a little bit country” while he was “a little bit rock ’n roll.” As a youngster, I hadn’t the foggiest idea what this meant the Osmonds were “mostly,” but it didn’t prevent me from enjoying the skits and songs. When it comes to direct marketing and branding, no such ambiguity has been tolerated. I’ve heard time and again that branding tactics dilute the efficacy of direct response campaigns and thus must be avoided like the returns counter at a major department store the