Kevin Trudeau

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Picture this scenario in a packed auditorium: A presenter carrying a laptop walks to the podium and begins to fiddle. A long pause occurs as the big screen goes blank. Then, on-screen is the giant boot-up pattern of the speaker's laptop. After fussing with the cursor, the speaker clicks on an icon. What follows: a series of slides, bulleted points, charts and graphs—all in mouse-type. Not even those seated in the first row are able to read what's on-screen. The speaker—with eyes glued to the screen—reads the mouse-type in a halting monotone with zero audience eye contact and zero enthusiasm.

TV pitchman Kevin Trudeau, who was convicted last year of criminal contempt for exaggerating the contents of his weight-loss book in infomercials, was sentenced on Monday to 10 years in prison. Trudeau, 51, who has been held in federal custody since his conviction in November, will also have five years of supervised release after serving his sentence, U.S. District Court Judge Ronald Guzman said. "He is deceitful to the very core, and that type of conduct simply cannot stand

'Faction' is OK for Books and Movies, Not Résumés or Bios Jan. 17, 2006: Vol. 2, Issue No. 4 IN THE NEWS "Munich" massacres history The only true part of the story is the few minutes spent on the actual massacre. The rest is invention, as Spielberg delicately puts it in the opening credits, "inspired by real events." —Charles Krauthammer, The Philadelphia Inquirer, Jan. 16, 2006 Frey defends 'essential truths' of memoir Embattled author James Frey defended his best-selling memoir on Larry King's CNN talk show Wednesday, saying while he may have embellished some of his past in A Million Little Pieces, he stood

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