Kevin Hillstrom

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In a keynote presentation at the Retail Email Exchange conference in San Diego, Kevin Hillstrom, president of MineThatData, a cross-channel retail marketing consulting firm, discussed how segmenting your customers based on factors such as age, geography and past behavior can go a long way in determining how successful your email program is.

In "The Bucket List: Technology's Impact on Catalog Marketing — 35 Strategies That Will Improve Company Profitability Tomorrow," Kevin Hillstrom focused on what he calls "multichannel forensics," analyzing customer interactions as they buy from various channels and various brands. "Five years from now," Hillstrom said, "our customers are going to be very different ... I want to be able to test different strategies today so I can have my business prepared for 2015."

More Blogs