Kevin Gao

Heather Fletcher is senior content editor with Target Marketing.

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details.

Email personalization is not a new concept; marketers have included basic personalized data in emails for more than a decade. However, new tactics and technologies allow marketers to introduce personalization on a different level in order to give consumers a more relevant and lasting brand experience. These eight best practices offer advice on how to drive revenue and retention through personalization.

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