One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details.
Email personalization is not a new concept; marketers have included basic personalized data in emails for more than a decade. However, new tactics and technologies allow marketers to introduce personalization on a different level in order to give consumers a more relevant and lasting brand experience. These eight best practices offer advice on how to drive revenue and retention through personalization.