Kevin Ertell

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Retailers have heard all the buzz around social media and its value to their brands, but many are still unsure how to use the channel's capabilities to their benefit. In a session at last week's Retail Marketing Virtual Conference & Expo presented by Retail Online Integration and eM+C, Adam Cohen, partner, social media practice lead at interactive marketing agency Rosetta, and Kevin Ertell, vice president of retail strategy at ForeSee Results, a customer satisfaction measurement and management firm, sought to end the confusion with some best practices retailers can use to monetize social media.

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