Kevin Akeroyd

Are you familiar with the good-better-best principle in merchandising? Well, the same idea can be applied to B-to-B data. In a session titled "Web 2.0 Impact on Traditional Data Hygiene" presented at the MeritDirect Co-op this past July, data experts Bernice Grossman of DMRS Group and Kevin Akeroyd of Jigsaw detailed the best practices for data capture in the B-to-B sector.

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