By Brian Howard Search and deploy. Just ten years ago, who had ever heard of a search engine? Now search engines are vital links between ready-to-buy Web surfers and Web sites seeking traffic. A mitigating factor in the dot-com crash was the fact that the concept of display advertising (randomly placed banner ads) was too unreliable as a means of driving traffic and leads to a Web site. Mere clicks and hits are meaningless without some sort of inherent intent to buy. Search engines have become the Internet's robotic lead-qualifiers, matching interested buyers with willing sellers. But getting your site listed on a search
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