Kenneth I. Chenault

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

My American Express Gold Card says: "Member since '64." This is my 50th anniversary as an AmEx cardmember. I remember in 2004 being (1) hurt and (2) offended that I never received a thank-you card from CEO Kenneth I. Chenault for being a member for 40 years. I doubt if I will receive a 50th anniversary card. Chenault is a rude dude. In the average corporate database, how many customers have been active for 50 years? Not many, I'll bet.

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