Kennedy

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Is Eos a Viable Business Model? April 4, 2006: Vol. 2, Issue No. 26 IN THE NEWS Eos offers first-timers reduced fares, money-back guarantee Eos, the new airline offering premium-only service between London (Stansted) and New York (Kennedy), is offering reduced fares and a money-back guarantee to certain British Airways and Virgin Atlantic business travelers willing to try Eos for the first time. —Travel Weekly Daily Bulletin, March 29, 2006 IKEA billionaire founder proud to be frugal Kamprad always flies economy, drives 15-year-old car GENEVA—IKEA founder Ingvar Kamprad, ranked 4th richest man in the world, drives a 15-year-old car and always flies economy

The End of Media Decorum March 14, 2006: Vol. 2, Issue No. 20 IN THE NEWS Scandal minister Profumo dies at 91 John Profumo, the man at the centre of the most notorious political sex scandal of the 20th century, has died at the age of 91 after suffering a stroke. Profumo, who spent four decades atoning for his disgrace, died peacefully at about midnight last night surrounded by his family, a spokesman for London's Chelsea and Westminster Hospital said. He had been admitted to hospital two days earlier. —The Independent, (UK), Online Edition, March 10, 2006 John Profumo, the central

Whether you're offering MasterCard or Visa, mystery or romance, Kennedy or LaGuardia, clarify the options for the reader and show either decision as a smart, no-lose choice. —Denny Hatch, contributing editor, consultant, freelance copywriter and author of "Method Marketing" and (with Don Jackson) "2,239 Tested Secrets for Direct Marketing Success."

How are direct marketers coping? by Denny Hatch, Contributing Editor On November 22, 1963, Consumer Reports circulation director Paul Goldberg was having lunch at the Pierre hotel in New York with two of his counterparts in the business when the maitre d' came over to say that the President of the United States had been shot. "Oh, my God!" said the woman on Goldberg's right. "Oh, my God!," said the woman on Goldberg's left. "Oh, my mail!" said Goldberg. It's a given: A major catastrophe will clobber results as Americans spend an inordinate number of additional hours watching events unfold on television while mail,

By Denny Hatch Oct. 4, 1957, is etched in my memory almost as clearly as the day Kennedy was shot. That October day, the Russians launched sputnik, leaving the U.S. space program at the starting gate. I stood on Columbia University's main campus talking with fellow students while this satellite whizzed over our heads, all of us fully expecting Armageddon. During a speech in Poland the previous year, Soviet Premier Nikita Khrushchev said to the West, "We will be at your burial." During this period, American school children practiced regular air raid drills. Survivalists spent small fortunes outfitting backyard air raid shelters.

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